The 2019 South African National Elections are now over and the votes have been tallied, but I thought it would be useful to reflect on what we said advertising-wise [on CapeTalk567] leading up to these elections and see how that translated at the poles.
I’ll remind you that we said that the ANC haven’t changed their campaign advertising style since 1994 and that the 2019 version didn’t look any different. They arrogantly just relied on the ‘tried and tested’ formula, didn’t bother to innovate, didn’t try to bring across anything other than you were simply voting for President Cyril Ramaphosa. Their approach was very much like the party itself – lacking in creative ideas and youthful energy.
The DA basically force-fed their campaign through to the electorate and focused not on what policies their were hoping to implement, but rather elected to attack the ANC and EFF.