Corona have introduced the Fit Pack – an ingenious innovation which eliminates the need for plastic beer packaging.
The Corona Fit Pack is the kind of innovation that we absolutely love. Low tech design that solves the problem of the original poor design, but which the industry now believes to be a given.
According to Federico Russi, CCO of Leo Burnett Mexico City, the “Fit Pack” was born when the agency considered a feasible, scalable solution for AB-InBev involving only the can.
“We designed a stackable system that screws up to 10 cans together, using only their own design, without the need for any additional material. The assembly system connects at the bottom and top of each can, so several of them can be screwed into each other and create stacks.
“It’s an innovation that can be scaled on a global level, solving the plastic problem,” said Russi.
The design of the Corona Fit Pack has been short listed for the Cannes Innovation Lions and was made open-source, meaning the entire industry can access and use the blueprints, said Clarissa Pantoja, brand director at Corona. via
Hopefully we’ll see many more beverage cans being offered in this way – saving the environment one-screw-at-a-time.