Cherryflava - Trends and Innovation
  • Home
    • About Cherryflava
    • Innovation Consulting
    • Contact us
    • Jonathan Cherry
    • Subscribe to Cherryflava
  • Social
    • Design
    • People
    • Food and drink
    • Culture
    • Lifestyle
  • Technology
  • Economics
    • Business
      • Advertising
      • Innovation
      • Creativity
      • Start up
      • Futures
  • Environmental
  • Political
  • Opinion
Home
    About Cherryflava
    Innovation Consulting
    Contact us
    Jonathan Cherry
    Subscribe to Cherryflava
Social
    Design
    People
    Food and drink
    Culture
    Lifestyle
Technology
Economics
    Business
    Advertising
    Innovation
    Creativity
    Start up
    Futures
Environmental
Political
Opinion
Cherryflava - Trends and Innovation
  • Home
    • About Cherryflava
    • Innovation Consulting
    • Contact us
    • Jonathan Cherry
    • Subscribe to Cherryflava
  • Social
    • Design
    • People
    • Food and drink
    • Culture
    • Lifestyle
  • Technology
  • Economics
    • Business
      • Advertising
      • Innovation
      • Creativity
      • Start up
      • Futures
  • Environmental
  • Political
  • Opinion
Advertising, Futures

#makethefuture – Shell’s scenario planning video goes viral

October 5, 2016 by cherryflava No Comments

#makethefuture

Shell’s 2016 #makethefuture video contribution, entitled The Best Day of My Life, is going viral.

Featuring the combined talents of Jennifer Hudson, Steve Aoki, Pixie Lott, Luan Santana, Yemi Alade and Tan WeiWei – the video suggests that energy of the future could come from some surprising sources, like ground coffee beans and the kinetic energy generated by people walking around.

It is the culmination of a series of #makethefuture short films that explore ideas that could power the future.

Making the future scenarios part of the online public discourse is an inspirational move by Shell – which seems to have caught the public’s imagination in a big way. So far it is reported that the Best Day of My Life video has been seen more than 20 million times.

Shell pioneered the use of scenario planning in the 1970’s through the work of the legendary Pierre Wack. And are now continuing that tradition with the #makethefuture campaign – sharing images and stories of possible futures so that we can all imagine the future of energy.

20 million views for essentially a scenario planning video, is not half bad.

 

Share:
Reading time: 1 min


Cherryflava is an opinionated commentary on trends and innovation  - as well as the people and thinking that are shaping the future of our world.

Published from Cape Town, South Africa since 2004.

Recent

Why experiences matter more than things

Why experiences matter more than things

May 10, 2018
The Force of Sound: How sound enhances imagination

The Force of Sound: How sound enhances imagination

February 22, 2018
Spyscape – the experiential museum for wannabe spies opens in NYC

Spyscape – the experiential museum for wannabe spies opens in NYC

February 19, 2018
Drinking a Diet Coke has become an act of rebellion

Drinking a Diet Coke has become an act of rebellion

January 29, 2018
Why context matters for South African business in 2018

Why context matters for South African business in 2018

January 8, 2018

Subscribe to Cherryflava

Get Cherryflava updates sent straight to your inbox.

Advertising section

Search

Archives

Tags

3D mapping Adidas advertising ambient Apple art beer Bicycles BMW books branded content branded entertainment BRAND Hooligans branding Cape Town cities Coke craft disruption Disruptive Innovation economics films Futures Google GoPro Improv Everywhere innovation inspiration Ken Block Levi's movies Music Nando's Nike podcasts politics projection mapping retail South Africa startup surfing sustainability trends viral VW

Let’s get social

logo7    

Cherryflava is an opinionated online resource of futures insight, trends and innovation.

Recent posts

Why experiences matter more than things

Why experiences matter more than things

May 10, 2018
The Force of Sound: How sound enhances imagination

The Force of Sound: How sound enhances imagination

February 22, 2018
Spyscape – the experiential museum for wannabe spies opens in NYC

Spyscape – the experiential museum for wannabe spies opens in NYC

February 19, 2018
Drinking a Diet Coke has become an act of rebellion

Drinking a Diet Coke has become an act of rebellion

January 29, 2018
Why context matters for South African business in 2018

Why context matters for South African business in 2018

January 8, 2018

Categories

Archives

© 2017 copyright Cherryflava Media // All rights reserved
Cherryflava.com is part of the Cherryflava Media Group.