Daily, you have to be asking yourself; ‘Do I really LOVE what I do?’
If the answer is no, then you clearly need to make a change. What we’re bummed about is that the guidance teach at school only ever mentioned lawyer, doctor and political dictator.
Not sure if ‘love’ can be measured and quantified by marketers, but adding the element of ‘love’ into the making of a product is most certainly a rare and valuable way to be different.
You can’t list ‘love’ and a brand USP or print it as a snappy line of copy on a brochure. Love is something humans can only sense, but if it’s there- magic happens.
Following your passion in life should never start after you get retrenched or can’t find work. It should be the first thing that you do.
Our over-processed, fast, manufactured society has created a lot of opportunity for people with a passion for the authentic to create some very cool brands and start-ups of their own.
Just about any product that you can think of can be made personal and real by human-beings that care about more than just money.
This is a great story of two people who did just that with ice cream.
Cherryflava is an opinionated commentary on trends and innovation - as well as the people and thinking that are shaping the future of our world.Published from Cape Town, South Africa since 2004.