If it’s not fashion shoots on oil-spilled coastal locations or images of rioting punks displaying ‘youthful passion’ in front of a line of police it’s a rather odd image of fashion mogul Vivienne Westwood selling her expensive designer stuff in a poverty stricken part of Kenya.
According to the press – she shot the images in Kenya because … The handbags in the lookbook are a part of Westwood’s Ethical Fashion Programme collection, where the iconic label has partnered with the International Trade Centre to provide jobs to over 7,000 women in the Kenyan capital, where they learn to create handmade, ethically produced bags for the London-based label. The project is intended to help provide people in one of the world’s poorest economies with actual skills they can use to maintain a living for themselves and their families. [More]
It doesn’t appear as if the extra money making handbags for Vivienne Westwood is really helping these people doesn’t it? But maybe it’s too early to tell. Perhaps the gap between the ‘haves’ and the ‘have nots’ has now become a cool advertising idea?
Cherryflava is an opinionated commentary on trends and innovation - as well as the people and thinking that are shaping the future of our world.Published from Cape Town, South Africa since 2004.