David Beckham & Kevin Hart team up again in The Roadtrip – a bit of branded entertainment for H&M.
This is the second time that H&M have hired Beckham and Hart to showcase one of their collections.
Clearly the combo worked so well together the last time, they were invited back for an encore. Obviously for a global company, who’s primary markets must be Europe and the US, you want to appeal broadly to both audiences. Beckham and Hart certainly tick those boxes.
To be brutally honest, most commentators reporting on this news are including words and phrases like ‘hilarious’ and ‘much anticipated’ in their copy. We can’t say that while watching this clip we were rolling on the floor, struggling to inhale gasps of air due to uncontrollable fits of laughter. But as far as advertising commercials go, it’s better than a punch in the stomach.
Here’s a look behind-the-scenes of the shoot: