Corona have introduced the Fit Pack – an ingenious innovation which eliminates the need for plastic beer packaging.

The Corona Fit Pack is the kind of innovation that we absolutely love. Low tech design that solves the problem of the original poor design, but which the industry now believes to be a given.

According to Federico Russi, CCO of Leo Burnett Mexico City, the “Fit Pack” was born when the agency considered a feasible, scalable solution for AB-InBev involving only the can.

“We designed a stackable system that screws up to 10 cans together, using only their own design, without the need for any additional material. The assembly system connects at the bottom and top of each can, so several of them can be screwed into each other and create stacks.

“It’s an innovation that can be scaled on a global level, solving the plastic problem,” said Russi.

The design of the Corona Fit Pack has been short listed for the Cannes Innovation Lions and was made open-source, meaning the entire industry can access and use the blueprints, said Clarissa Pantoja, brand director at Corona. via

Hopefully we’ll see many more beverage cans being offered in this way – saving the environment one-screw-at-a-time.

Guinness would like you to meet The Sapeurs – The Society of Elegant Persons of the Congo.

Here’s a more intimate behind-the-scenes look at the persons behind the movement:

Somebody should show this to the Minister of Health.
In a recent experiment conducted by Heineken – it was proven that people drink less if they are having a good time at a club. If the DJ isn’t up to scratch or the music just isn’t getting the crowd onto the dance floor – then people hit the bar…HARD!

So instead of banning alcohol advertising Minister, perhaps a better strategy would be to employ tax-payers money to radically improve the quality of DJs at all nightclubs. In fact, as a public service – all live acts at venues across South Africa should be given more money and encouraged to improve in a unified effort to reduce the amount of drinking people do.

Entertainment here is key. It’s no wonder people drink so much at the cricket.

In Taiwan you can buy a bottle of whisky at 10pm on a Sunday night from the local 7-11. You can do that because so few people in Taiwan do. For whatever reason, drinking alcohol isn’t such a popular thing over there, which also poses in interesting challenge to companies that market beer when formulating a strategy to increase beer consumption in the country.

The latest idea…Hello Kitty beer.

Hello Kitty beer is a mixture of beer and fruit juice and can probably be best labelled as gateway beer. At 2.5% vol it’s is most certainly not meant for the band members of AC/DC but rather for non-beer drinkers who want to try something a little more adventurous than a can of Coke.

Hello Kitty beer costs just NT$32 – which the last time we checked was about R10 a can.

We’ll be back in Taiwan next year March and will report back as to how Hello Kitty beer tastes. Might need to take an &Union Beast of the Deep to wash it down with.

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About thirty minutes north of Cape Town you’ll find the town of Paarl, which is where you’ll also find the Cape Brewing Company.

Situated on the ever expanding Spice Route estate – right next to Fairview Wine Estate – the R20 million brewery is open to visitors and welcomes tasting of it’s fine products.

We headed out there to take in the sights and tastes of the beer, food and to take a few pics of the place.

If you enjoy wine tasting trips to Paarl and the surrounding areas of the Boland, make sure you also check out the CBC Brewery too. We fear that it’s going to get mighty busy there come summer time.

There is a small charge for tasting and you can sample the four CBC beers [a lager, pilsner, Krystal Weiss and Amber Weiss] as well as three Jack Black Beers that they now brew too. They’re open daily – as well as Sundays.

Check out our reviews of some of the beer.

Beer Review: Cape Brewing Company – Pilsner

Beer Review: Jack Black Butcher Block Pale Ale

I’ve been accused in the past of having an unnatural adoration of Brewers & Union.

Yes their beer is delicious, but there is a ton of great inspiration you can get by listening to the advice of Rui and Brad.

Here are a couple of pearls from Rui. Watch it with an ice cold Handwerk All-Day IPA in hand for the full effect.

Admittedly there is absolutely nothing romantic about working at a mass produced beer factory. But a little love hook up at a craft beer brewery…now that’s a different story.

Will Drinking Buddies do for craft beer what Singles did for Seattle in the 90’s? It’s be out soon, but not sure if there will be any cinemas left in South Africa that’ll still play movies like this when it gets here.