Marketing strategy The marketer's bias: An error of judgment almost all marketing folk make Your job as a marketer is to find an eliminate all of the elements that prevent this growing accumulation of customers from happening.
Business strategy Where does strategy fit in? When strategy is nested within this broader super cycle of forward momentum it acts as an organisational power amplifier.
Complexity Strategy's butterfly effect The butterfly effect is a well-known concept in weather science, but is also applicable to many other areas of life...including strategy.
Flawed assumptions Critically questioning 'truth' is uncomfortable, but ultimately it's wise to push the boundaries of our rationality if we are to access better paths forward.
Articles A good reason to always remain hopeful Expect good things to come from seemingly bad situations.
Articles ROTERFADEN | Modern tools for slowing down Thinking and reflecting with a pen in-hand poised on top of a fine slab of paper feels like a personal honouring of one's ideas
Business strategy Is uncertainty really that bad? Of course uncertainty has always been a factor that human beings have had to deal with in their lives.
The Future of Work Answers often arrive in their own time Many tend to emerge slowly...after a period of patience.
Brand strategy Barbour and the art of slow Products and the brand are considered, curated and crafted.
The New World of Business Analogies, adages and markets Have you noticed how common the use of analogy and adage are in finance?
The Future of Work South Africa does not have a gambling problem South Africa does not have a gambling problem, it has a 'lack of hope' problem.
Business strategy If I were the Woolworths CEO... The current state of affairs in the category is harrowing; the probable future looks downright disastrous.
Business strategy Why most clothing brands are going the Lululemon way Enshittification is however, sadly, a playbook that is plaguing an increasing number of once phenomenal brands.
The New World of Business Guiding choices Checking and configuring the blueprint from which options are selected is what makes for a good strategy.
Marketing strategy Good marketers are good debaters first You can't sell the value of creativity to analysts without first completely justifying the business case for creativity.
Marketing strategy A free sticker with every purchase Stickers are still highly impactful as a brand asset and remarkably ignored by most brands besides those trying to appeal to kids.
The New World of Business The joy of the tough journey Through the process of the journey, what we gain is a remarkable change in ourselves.
Business strategy Speed resistance Recognising that the journey is often more personally fulfilling than the destination is a more sustainable approach towards excellence and joy.
Innovation Misdirected innovation Misdirected innovation can change the behaviour of an organisation, turning an enthusiastic organisation into a more conservative one.
