Cherryflava dot com is, as of this month in 2014, ten years old. As a ten year old then it is always useful to think about a few things as you venture into the next year. Perhaps it would be too bold or presumptuous to call these things anything more than ‘musings’ or points to consider when preparing for the year ahead. They are not well researched or particularly carefully considered in their accuracy – so read on rather with a sense of amusement rather than any kind of academic judgement.

Social media is vastly overrated as a business tool:

Yes it’s important to be aware of the world around you and the exciting new technologies that are making modern communication omnipresent 24/7, but don’t get too freaked out about trying to become a viral hit online. If you don’t enjoy Facebook or don’t fully understand Twitter then stay away from trying to connect with people on these platforms just because you think that’s what people want you to do. If it doesn’t grab you – leave it alone. There’s too much noise and clutter there in the first place so rather do us all a favour and don’t add to it. It’s becoming a full time job just to filter out all the rubbish that keeps being produced by people that think that’s what they should be doing and saying.

There are loads of very capable people that still listen to the radio and millions who tune into Generations in the evening and I can assure you that it’s far cheaper and effective to buy a media package on those channels than to hire some hot-shot kid to Tweet on your behalf in the hope that you’re connecting with an audience of people who might care.

Human beings haven’t changed in centuries

Human needs today are the same as they were when cavemen walked the earth. Technology just satisfies human needs at a higher speed and more conveniently.

Wants, desires, triggers and faults are the same. Take from that what you will.

Money is an illusion

Money is a way of keeping score in the modern world. Very clever people who have attended tertiary education institutions with practically impossible admission requirements and a love of the Greek alphabet have worked out over the past couple of decades how to rig that game in their favour. If you have the keys to the secrets of how that complicated system works, you can manipulate your hand so that the odds of you winning are much higher than your opponent’s.

Don’t value your contribution to life based on your financial success, and realise too –  that more and more people are learning the same to be true. Money as reward, money as a goal, the love of brands, the unfailing trust in authority and reverence for power is a thing of the 80’s. Money is being printed like the Huisgenoot, questions are being asked – new rules are being written.

South Africa is a small country

To put things into perspective – Taiwan is an island off the coast of China geographically a third of the size of the Western Cape. It has a population half the size of South Africa, no natural resources and a GDP 50% higher than ours. It’s per capita GDP is nearly 5 times higher than our own.

On the world stage we are but a fetus. Our history has conditioned us to think inwardly, but our salvation demands of us to have a much more global ambition. As much as we go on about education and entrepreneurship and all the things that will spark the country’s growth, we are failing to see or acknowledge that the world is a global village which we are part of. Kids thinking that the only way out of poverty is via a government tender is a worrying reality.

South Africa lacks confidence

As a country we are not short on natural talent or raw assets of significant value, what we totally suck at it the confidence to package, market and sell our best in a way that translates into meaningful economic and social progression. Why do we feel the need to play the game by the same rules as everyone else? The rules are there to be broken and manipulated and who better than South Africans to do that?

The All Blacks aren’t a better team than the Springboks – they are just more forgetful when it comes to playing by the rules 100% of the time. The Haka, which gives them an unbelievable advantage at the beginning of the game, is just one example of how tradition has been used to manipulate the rules of the game in their favour. A rugby spectacle for sure – which immediately puts the opposition on the back foot before the game has even begun. We still think in an extremely Calvinistic way, abiding to some imaginary criteria that  really shouldn’t apply to a people who’s forefathers were pioneers and risk-takers.

Be more flexible

The gatekeepers are gone. Anybody can publish a book or an album of music online without the authority of a gatekeeper. Most jobs today will be redundant in 10 years time.

Systems are rules that were global ‘best practice‘ in the 90’s, but today look like ancient history. Get loose, get flexible, move like water and don’t get too comfortable.

You’re never too old to learn something new or have an adventure.

Quiet is the new money

Everyone is posting and sharing and talking and linking today. The digital revolution came and has been very successful – great. Now however the din is deafening. Finding a place with no wifi connection – or even no electricity for that matter – is like entering the pearly gate of nirvana. Things that are rare are valuable -and nothing is more valuable today than peace and quiet. If you could bottle it and sell it at a market, Warren Buffett would buy stock in your venture.

Happy 2014.