This looks like something we’d very much enjoy.Sadly people perceive the problem to be too complex to really do anything about it, but that’s part of the beauty of the con. Look forward to this movie coming to SA.
Towards the end of 2009 we produced a live marketing talk show called The Cherryflava Peep Show.
Our guests were Fokofpolisiekar, Justin Bonello and the whole thing was hosted by SA comedian Dave Levinson. The guys from Zoopy shot and edited everything. Truth be told, there was a dance class in the venue that ended just an hour before the show was scheduled to start – so the whole thing was thrown together with zero script, in super fast set up time and with none of us ever having done a talk show before.
Think it turned out pretty well. Sadly we couldn’t get anybody to sponsor it and no traditional network was keen to touch it – so the pilot ended as it is here. We had a blast though and if you haven’t seen it as yet – grab a cuppa java and enjoy.
A few years ago we hosted a conference series called BRAND HOOLIGANS. As part of the project we shot a few video interviews that we have now reloaded onto YouTube.
This one, featuring Andrew Smith from Yuppiechef was shot a few years back, but the message is as relevant for entrepreneurs today as it was back then. Do yourself a favour – put on a pair of headphones and enjoy
Agent Mr Smith for the next 13 minutes.
With the news of Apple’s Steve Jobs taking ill, many are wondering about the future of the Apple brand without a Steve Jobs. There is no argument that the man is a marketing genius and Apple’s investment in really innovative marketing. has radically propelled the share price of that company from $22.50 towards the end of 2003 to above $340 today, which is a massive return.
So we wonder what somebody like Steve Jobs would be able to accomplish if he were appointed the South African Minister of Marketing. Somebody that could package South African products, services and its image to the rest of the world in the same way Apple does with technology products.
In the age of global consumerism this would kinda make sense.
Before Steve Jobs and Apple computers where a commodity. He gave them a strong brand, a strong sense of design and charged a huge premium for that. Why then can’t the same thing be done for our fresh produce, our design, our commercial offerings [besides tourism], which in most cases are far superior to similar products from the rest of the world, but our poor farmers and entrepreneurs have to struggle with commodity pricing in the open market rather than offering a uniquely branded, quality South African product at a premium. We are underselling ourselves as a country and the affects are that we are missing a HUGE opportunity. Never before has a country of our capacity and skill set been presented with such a perfect storm of global economic circumstances to exploit.
We don’t have anything close to a Minister of Marketing. We have the Minister of Trade and Industry – oh and a Minister of Environmental Affairs and Tourism being Marthinus van Schalkwyk [cough], but there really doesn’t seem to be any focus at all on positioning South African products as a cut about the rest. We’re aware that BrandSA puts out a few marketing campaigns that show off our beautiful landscapes and talks of the heritage of Africa and all that kinda yawn inducing, stereotypical stuff. They even hold focus groups among thousands of people and change the marketing line every now and again at great expense to taxpayers, but what are they doing on the ground to tangibly promote and sell the products and business what we have to offer?
If Steve Jobs were Minister of Marketing he’d probably be making sure that the range of products that we are offering the world are remarkable. He’d hold inspiring workshops and seminars for free to budding entrepreneurs in every available library and school hall. He would offer hands-on suggestions for products that he thought we’d have a critical advantage in selling to the world. There would be booklets and pamphlets on how to run a successful business and effectively structure your marketing strategy in public toilets and bus shelters everywhere. There would be support hot lines, structured government angel funding, continuous publicly available academic insight from our top universities. Small business and entrepreneurs would be nurtured and guided so that their chances of success beyond the borders of South Africa are greatly increased.
We just think that if South Africa is going to get serious about reducing our alarming levels of unemployment and becoming a real developing force to be reckoned on a world stage, it’s just not possible without a strong Minister of Marketing inspiring all of us to work together to collectively accelerate our economic prospects.
Apple became one of the most powerful companies on earth through very effective and clever marketing, there’s no reason why the same strategy wouldn’t work for a country like South Africa.
Even if pockets of this vision are already happening, it’s just not good enough. There are a few vague attempts that happen behind closed doors, but nothing hugely urgent or concrete.
This mission should be a national priority and tackled seriously like AIDS awareness and support for the Proteas. The Minister of Marketing should make an annual address in parliament â€“ like the budget speech, that we debate and wait for the whole year long. This is our future we’re talking about. In a world driven by commerce nothing is more important, we should be gloriously bathed in it constantly, not searching for it through a sea of government red tape.
The opportunity has presented itself – somebody get Steve Jobs on the line and offer him the job.
Cherryflava is an opinionated commentary on trends and innovation - as well as the people and thinking that are shaping the future of our world.Published from Cape Town, South Africa since 2004.
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