It has been 30 years since Apple set out to put technology in the hands of people. There’s no doubt that their mission has had a profound affect on the world as we know it in 2014, but just what has this resulted in for the human race?
This new ad celebrating those 30 years was shot on one day, around the world, entirely on iPhones.
It’s a testament to what is great about technology and the boundaries that it is pushing forward, but how has it changed our perceptions of reality? Are we still even conscience of a true reality? Do we own the technology – or does the technology own us?