The Western Cape has two major bicycle events as key drivers of our tourism economy, the Cape Epic and the Argus Cycle Tour – that’s a good start.
Using these two annual events as a platform, the opportunity to build on our growing bicycle tourism niche as a driver for our local economy is massive. This film from Oregon could just as well have equal relevance to the Western Cape. The government is gifting local business with hundreds of kilometres of free, urban bike lanes and paths – it’s just up to business to exploit this massive opportunity.
Well-designed bike racks, a sign board featuring an illustration of a bike and some two-for-the-price-of-one craft beer specials for those arriving on a bicycle and you’re a hit.