Strangely enough – Levi’s Europe have just launched a campaign which features somewhat menacing imagery of young people gathering, marching and confronting riot police, along with shots of stuff on fire.

Coincidence? Obviously – you wouldn’t find advertisers clever enough to encourage the youth to burn stuff and generally cause social anarchy would you?

If you’d been paying attention – you’d have noticed that popular culture has been promoting anarchist behaviour for some time now.

Then again youth culture is all about rebellion.