Without us passing judgement – what do you think of the new Santam ‘Hypnosis’ ad?

Just remember that this is a company that markets short term insurance products to personal and commercial clients. So unlike the other ‘direct’ guys, Santam have a diverse audience to build a brand for. So with that in mind, when a broker shifts your insurance risk to Santam, does the tone of this communication give you peace of mind in that decision?

BTW – it’s not the first time that a short term insurance company has turned to the subject of hypnosis to promote their brand. Here’s an ad from Dutch insurance giant Centraal Beheer that also makes use of the power of hypnosis to push the point: