Many people are led to believe that in order to lead effectively – you need to be a dick.

See, dicks generally command attention, which many see as a sign of confidence, or knowing what the answer to the problem is. But in our experience, having worked with many a dick over the years – this is more often than not, the furthest from the truth.

In this rather entertaining piece of research, filmmaker Max Joseph endeavours to find out whether or not it’s important to be a dick if leading people / or succeeding in life is your goal.

See the problem with following the ‘dick strategy’ – is that even if you succeed at whatever it is that you were trying to get people to do – what they will however remember you for for the rest of time, was what a total dick you really are.