With the whole world having gone iPad /Pod /Phone app befok and everyone hedging huge bets on the power of digital, the original allure of it seems to have waned just a bit as a point of difference. Kids, who don’t know any better, are discovering something called analog, the experience of which is nothing like anything you’ll find on Facebook or the iTunes store.

Speaking of which the White Stripes front man, Jack White, has launched a mobile record store in a van called The Third Man Rolling Record Store at this year’s SXSW gig in Austin, Texas.

‘97% of high school aged kids have never been to a record store?’ Wow – the opportunity for real music experiences is unreal for this lot.