We often present inspirational examples of clever marketing trends and ideas to audiences – and the ones that are simple and easy to do are always the clear winners.

This barcode ad that was done in a book store in Brazil by British Airways is a classic example of ‘simple and unexpected that didn’t cost the earth – creating a bit of a buzz and making an impact’. As they say – a smile doesn’t cost anything, but tends to be the scarcest resource.

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