The best ideas are always the simplest and our very favourite local ideas that is making a massive difference in an area that really needs it is Hope Soap.

Thought up by Y&R South Africa in collaboration with SafetyLab South Africa the idea is a see-through bar of soap with a small toy inside to encourage kids in disadvantaged areas to wash their hands more frequently.

What a brilliant initiative and just shows how creative thinking can be used to solve lots of the basic challenges that exist in South Africa.