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Design, Innovation

The Force of Sound: How sound enhances imagination

February 22, 2018 by cherryflava No Comments
The Force of Sound

The Force of Sound is a new documentary that takes a behind-the-scenes look at the sounds of the movie Star Wars and how they were created.

What would the Star Wars movie franchise be without the iconic John Williams score, or the screaming din of warring star craft and their laser guns? Sound may not be a top-of-mind element that you notice when watching the Star Wars movies, but how it combines with the arresting visuals to spike and stir the imagination of the viewer is undeniable.

Here is the full, 26-minute long ABC film, The Force of Sound:

“One of the big reasons I wanted to explore sound design is that, frankly, I think it’s under-appreciated by the general public,” ABC News correspondent Clayton Sandell tells StarWars.com. “I loved learning from Matthew Wood and Ren Klyce about how sound can convey feelings and emotions that even the visuals can’t. Sound alone can make a scene feel bigger than it is, or create a very intimate environment. Good sound, [visual effects innovator] John Knoll told me, adds a richness and believability to visual effects and help convince your brain that what you’re seeing is real. So we really wanted to pull the curtain back on the process and show Star Wars fans how it’s done.”

Previously: 5 Netflix documentaries to watch – Cherryflava

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Design

Spyscape – the experiential museum for wannabe spies opens in NYC

February 19, 2018 by cherryflava No Comments
Spyscape

If you’re a James Bond fan, or enjoy the Jason Bourne & Mission Impossible movies then David Adjaye’s brand new New York City-based experiential museum of espionage and spying, called Skyscape, will most certainly be your vibe.

Located on the first three levels of a building in Midtown Manhattan, occupying an area of 5,574m2, the attraction is part museum and part interactive centre, which showcases the fascinating world of espionage, exhibited in the form of stories, tools and characters. Visitors can also participate in challenges that range from surveillance skills to special ops training. via

Regular readers of this site will know that we are massive fans of experiential futures and immersive experiences that challenge the mind to reframe reality in new and creative ways.

Spyscape

What we really like about the idea of Spyscape is that it presents itself as a museum of the future in which a reimagining of surveillance and privacy is encouraged. If we can imagine how life must have been in the past in a dedicated museum, the same must be true as well in our collective effort to visualise a preferred future too.

Spyscape

Spyscape offers a multi-sensory interactive experience where visitors can pretend to be spies. The adventure starts on arrival, when each is presented with an Identity Band​ that is used to track their journey with electromagnetic fields. via

Spyscape

If you want to encourage people to really picture themselves in the future – give them a believable set to walk around in and touch artefacts from a time yet to come.

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Design, Environmental, Innovation

Circular economy: Where old transforms into new

September 15, 2017 by cherryflava No Comments

The circular economy is built on the idea that raw materials for new products can be disposed-of-materials from other products.

It’s the basic principle a forest works on for example.

Understandably, because of the rapid rate at which we’re filling our oceans, land and ourselves ultimately with crap – the need for innovation in the circular economy space is growing.

There are loads of excellent examples of companies doing just that and Pentatonic joins that list. The trick here though, and this is what we like about this particular example, is that the basic materials used to make the products shouldn’t make the products themselves look used. 

Just because your desk is made from old recycled water bottles, doesn’t mean that it would look like it was made from old, nasty, recycled water bottles.

That should just be a fun fact that you laugh about as you do a line or two on top of it.

Know your audience, we always say.

 

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Design

The KLM Care Tag: Helping tourists not get killed

July 10, 2017 by cherryflava No Comments
KLM Care Tag

You can always tell who the new tourists are in Cape Town that have just arrived in the city – they’re the one’s still waiting for the ‘green man / person’ at the pedestrian crossing.

They haven’t yet learnt that those things are just a suggestion and that waiting there for too long could actually flag you as a idiot who presents as an easy mugging target.

That’s why this idea from KLM, called a Care Tag, is not a bad idea for airlines wanting to avoid the annoying risk of a return ticket home being cancelled, because of death.

The Care Tag is GPS-enabled and is a bit like having one of those friendly, but annoying, air stewards permanently attached to your rucksack – barking fairly obvious instructions at you. Great for tourists from countries that double up as nanny states – and perhaps something the South African government should invest some of their innovation budget into if attracting Euro-spending first-time travellers is in any way a desirable priority.

The KLM Care Tag at first seems like it might be a joke, but all of our usual due diligence doesn’t necessarily suggest that it is. Which is great news if you have trouble seeing that the streets of a foreign city are busy – or that a taxi to an airport will cost you some money.

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Design

Change the world – change the way it operates

July 5, 2017 by cherryflava No Comments

If you want to change the world, you would need to reconsider the operating system on which it operates. Problem is – there isn’t just one operating system to rule them all and in countless, invisible ways they are all interconnected.

Be that as it may, this short animated story, called Cogs, does a far better job, than I’m currently doing, at showing how much of our reality is as a result of these powerful systems. We would have to disagree that these systems function as mechanistically as what this film would suggest, but its a cute analogue all the same.

The film is for an Australian Mentoring charity called AIME.

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Design, Technology

Running in a dystopian future

May 19, 2017 by cherryflava No Comments

What will the simple, basic human act of going for a run be like if the world gets over run by the ravages of global climate change and nuclear war? Nike gives us a glimpse of that depressing vision.

Although technically, this video and the innovative use of technology that powers it, is hugely impressive – we can’t help but feel like we’d rather just give up running than actually spend more than a curious minute testing this machine out.

The last thing on earth we’d elect to do is running against ourselves. Running is a meditation, a personal journey of sacred discovery taken on a road. The challenge is between you and the road – not you and yourself.

But that’s just us.

Thankfully this stadium – the Nike Unlimited Stadium – is in Manilla and there are zero plans to build one in Cape Town.

We much prefer the kind of running portrayed in this short film from Salomon.

But maybe we’re just more hardcore like that – and haven’t owned anything Nike-related for about a decade.

 

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Creativity, Design

Ko Hyjoo – a new kind of cool

February 6, 2017 by cherryflava No Comments

Ko Hyjoo is a South Korean longboarding superstar.

She’s a superstar because as a longboarder she hasn’t exactly been doing the sport for very long (she started in early 2014), but already she has become something of an Internet sensation with many of the videos, that she’s been featured in, going viral online.

Apart from making skating look very easy and deceptively elegant, she is just clearly incredibly cool. And ‘cool’ is one of those immeasurable virtues which is impossible to define, but obvious when you see it.

In Ko Hyjoo’s case – cool can perhaps be loosely defined as the ‘achieving of something physically remarkable with visibly breaking a sweat‘.

This video that she did in collaboration with Vogue Japan just feels like the perfect ‘this is now’ theme of cool in 2017.

‘Cool’ used to be Tom Brady – now it’s Ko Hyjoo.

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Cherryflava is an opinionated commentary on trends and innovation  - as well as the people and thinking that are shaping the future of our world.

Published from Cape Town, South Africa since 2004.

Recent

Why experiences matter more than things

Why experiences matter more than things

May 10, 2018
The Force of Sound: How sound enhances imagination

The Force of Sound: How sound enhances imagination

February 22, 2018
Spyscape – the experiential museum for wannabe spies opens in NYC

Spyscape – the experiential museum for wannabe spies opens in NYC

February 19, 2018
Drinking a Diet Coke has become an act of rebellion

Drinking a Diet Coke has become an act of rebellion

January 29, 2018
Why context matters for South African business in 2018

Why context matters for South African business in 2018

January 8, 2018

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Cherryflava is an opinionated online resource of futures insight, trends and innovation.

Recent posts

Why experiences matter more than things

Why experiences matter more than things

May 10, 2018
The Force of Sound: How sound enhances imagination

The Force of Sound: How sound enhances imagination

February 22, 2018
Spyscape – the experiential museum for wannabe spies opens in NYC

Spyscape – the experiential museum for wannabe spies opens in NYC

February 19, 2018
Drinking a Diet Coke has become an act of rebellion

Drinking a Diet Coke has become an act of rebellion

January 29, 2018
Why context matters for South African business in 2018

Why context matters for South African business in 2018

January 8, 2018

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