The circular economy is built on the idea that raw materials for new products can be disposed-of-materials from other products.

It’s the basic principle a forest works on for example.

Understandably, because of the rapid rate at which we’re filling our oceans, land and ourselves ultimately with crap – the need for innovation in the circular economy space is growing.

There are loads of excellent examples of companies doing just that and Pentatonic joins that list. The trick here though, and this is what we like about this particular example, is that the basic materials used to make the products shouldn’t make the products themselves look used. 

Just because your desk is made from old recycled water bottles, doesn’t mean that it would look like it was made from old, nasty, recycled water bottles.

That should just be a fun fact that you laugh about as you do a line or two on top of it.

Know your audience, we always say.

If you want to change the world, you would need to reconsider the operating system on which it operates. Problem is – there isn’t just one operating system to rule them all and in countless, invisible ways they are all interconnected.

Be that as it may, this short animated story, called Cogs, does a far better job, than I’m currently doing, at showing how much of our reality is as a result of these powerful systems. We would have to disagree that these systems function as mechanistically as what this film would suggest, but its a cute analogue all the same.

The film is for an Australian Mentoring charity called AIME.

What will the simple, basic human act of going for a run be like if the world gets over run by the ravages of global climate change and nuclear war? Nike gives us a glimpse of that depressing vision.

Although technically, this video and the innovative use of technology that powers it, is hugely impressive – we can’t help but feel like we’d rather just give up running than actually spend more than a curious minute testing this machine out.

The last thing on earth we’d elect to do is running against ourselves. Running is a meditation, a personal journey of sacred discovery taken on a road. The challenge is between you and the road – not you and yourself.

But that’s just us.

Thankfully this stadium – the Nike Unlimited Stadium – is in Manilla and there are zero plans to build one in Cape Town.

We much prefer the kind of running portrayed in this short film from Salomon.

But maybe we’re just more hardcore like that – and haven’t owned anything Nike-related for about a decade.

Ko Hyjoo is a South Korean longboarding superstar.

She’s a superstar because as a longboarder she hasn’t exactly been doing the sport for very long (she started in early 2014), but already she has become something of an Internet sensation with many of the videos, that she’s been featured in, going viral online.

Apart from making skating look very easy and deceptively elegant, she is just clearly incredibly cool. And ‘cool’ is one of those immeasurable virtues which is impossible to define, but obvious when you see it.

In Ko Hyjoo’s case – cool can perhaps be loosely defined as the ‘achieving of something physically remarkable with visibly breaking a sweat‘.

This video that she did in collaboration with Vogue Japan just feels like the perfect ‘this is now’ theme of cool in 2017.

‘Cool’ used to be Tom Brady – now it’s Ko Hyjoo.

What is the future of cities?

Never before have so many lived in the world’s cities, and the trend heading towards the future indicates that the future of civilization itself will depend on the efficient function of these cities.

What is most certainly the answer…is technology.

But – then, what is the question?

That’s the bit we still need to figure out.

In this video, Casey Neistat’s friend – Oscar Boyson – travels to some of the cities of the future to find out what questions we should be asking of out future human developments. How should these cities be designed? What will our future urban needs be? How is 70% of the world’s human population going to live happily in high-density urban zones?

Looking like something out of a science fiction movie, these futuristic streetlights are an actual product prototype made by a UK insurance company.

UK insurer Direct Line has partnered with drone experts to create a prototype fleet of flying torch drones that are responsive to an individual’s movements and controlled via a bespoke app. designed to provide illumination where street lights are lacking, the fleetlights mobile app allows you to summon a drone and set your journey using your GPS location — be it walking from the train station after a late shift or the last few miles of a night time drive on unforgiving country lanes. via