Corona have introduced the Fit Pack – an ingenious innovation which eliminates the need for plastic beer packaging.

The Corona Fit Pack is the kind of innovation that we absolutely love. Low tech design that solves the problem of the original poor design, but which the industry now believes to be a given.

According to Federico Russi, CCO of Leo Burnett Mexico City, the “Fit Pack” was born when the agency considered a feasible, scalable solution for AB-InBev involving only the can.

“We designed a stackable system that screws up to 10 cans together, using only their own design, without the need for any additional material. The assembly system connects at the bottom and top of each can, so several of them can be screwed into each other and create stacks.

“It’s an innovation that can be scaled on a global level, solving the plastic problem,” said Russi.

The design of the Corona Fit Pack has been short listed for the Cannes Innovation Lions and was made open-source, meaning the entire industry can access and use the blueprints, said Clarissa Pantoja, brand director at Corona. via

Hopefully we’ll see many more beverage cans being offered in this way – saving the environment one-screw-at-a-time.

The Force of Sound is a new documentary that takes a behind-the-scenes look at the sounds of the movie Star Wars and how they were created.

What would the Star Wars movie franchise be without the iconic John Williams score, or the screaming din of warring star craft and their laser guns? Sound may not be a top-of-mind element that you notice when watching the Star Wars movies, but how it combines with the arresting visuals to spike and stir the imagination of the viewer is undeniable.

Here is the full, 26-minute long ABC film, The Force of Sound:

“One of the big reasons I wanted to explore sound design is that, frankly, I think it’s under-appreciated by the general public,” ABC News correspondent Clayton Sandell tells StarWars.com. “I loved learning from Matthew Wood and Ren Klyce about how sound can convey feelings and emotions that even the visuals can’t. Sound alone can make a scene feel bigger than it is, or create a very intimate environment. Good sound, [visual effects innovator] John Knoll told me, adds a richness and believability to visual effects and help convince your brain that what you’re seeing is real. So we really wanted to pull the curtain back on the process and show Star Wars fans how it’s done.”

Previously: 5 Netflix documentaries to watch – Cherryflava

If you’re a James Bond fan, or enjoy the Jason Bourne & Mission Impossible movies then David Adjaye’s brand new New York City-based experiential museum of espionage and spying, called Skyscape, will most certainly be your vibe.

Located on the first three levels of a building in Midtown Manhattan, occupying an area of 5,574m2, the attraction is part museum and part interactive centre, which showcases the fascinating world of espionage, exhibited in the form of stories, tools and characters. Visitors can also participate in challenges that range from surveillance skills to special ops training. via

Regular readers of this site will know that we are massive fans of experiential futures and immersive experiences that challenge the mind to reframe reality in new and creative ways.

What we really like about the idea of Spyscape is that it presents itself as a museum of the future in which a reimagining of surveillance and privacy is encouraged. If we can imagine how life must have been in the past in a dedicated museum, the same must be true as well in our collective effort to visualise a preferred future too.

Spyscape offers a multi-sensory interactive experience where visitors can pretend to be spies. The adventure starts on arrival, when each is presented with an Identity Band​ that is used to track their journey with electromagnetic fields. via

If you want to encourage people to really picture themselves in the future – give them a believable set to walk around in and touch artefacts from a time yet to come.

You can always tell who the new tourists are in Cape Town that have just arrived in the city – they’re the one’s still waiting for the ‘green man / person’ at the pedestrian crossing.

They haven’t yet learnt that those things are just a suggestion and that waiting there for too long could actually flag you as a idiot who presents as an easy mugging target.

That’s why this idea from KLM, called a Care Tag, is not a bad idea for airlines wanting to avoid the annoying risk of a return ticket home being cancelled, because of death.

The Care Tag is GPS-enabled and is a bit like having one of those friendly, but annoying, air stewards permanently attached to your rucksack – barking fairly obvious instructions at you. Great for tourists from countries that double up as nanny states – and perhaps something the South African government should invest some of their innovation budget into if attracting Euro-spending first-time travellers is in any way a desirable priority.

The KLM Care Tag at first seems like it might be a joke, but all of our usual due diligence doesn’t necessarily suggest that it is. Which is great news if you have trouble seeing that the streets of a foreign city are busy – or that a taxi to an airport will cost you some money.