A travel agency in Denmark is marketing a crafty solution to the country’s ageing population problem, a competition involving the making of a baby.
Seems like a weird problem to have – wonder how they would find an honourable president?[thanks G]
We’ve given up counting the number of times we’ve suggested giant cats when asked ‘how do you make an ad go viral?’. But this Japanese ad doesn’t ignore the number one superpower on the Internet and gets rewarded handsomely for their effort.
A film maker captures the moment 20 strangers kiss for the first time, calls the small film First Kiss…and the video goes viral.
As if by magic, a frozen yoghurt brands called SNOG creates their own version soon after.
It’s fastest fingers first, expect more floating around soon.
BTW – the original video was an ad too, for L.A. fashion label Wren’s fall 2014 clothing collection.
It has been 30 years since Apple set out to put technology in the hands of people. There’s no doubt that their mission has had a profound affect on the world as we know it in 2014, but just what has this resulted in for the human race?
This new ad celebrating those 30 years was shot on one day, around the world, entirely on iPhones.
It’s a testament to what is great about technology and the boundaries that it is pushing forward, but how has it changed our perceptions of reality? Are we still even conscience of a true reality? Do we own the technology – or does the technology own us?
King James in Cape Town is seeing the value of not jamming their creative idea into a mere thirty seconds with the new TVC for Bell’s Whisky. The online version is a massive 2 minutes, but it’s almost certainly going to be trimmed down to a more affordable media size when it gets flighted in a more traditional environment.
It’s a beautifully produced little story of an old man and his quest to learn to read his son’s book. It’s heart-warming, genuine and completely different from any local advertising we’ve seen up until now.
The most enjoyable thing about it however, is that the client (probably very reluctantly) agreed to lose the awful Bell’s Whisky jingle at the end. Creatively the whole authenticity of the story would have been brutally murdered if you’d spent a minute and fifty five seconds balling your eyes out and feeling a kaleidoscope of heartbreaking emotion , only to end with a cheesy salesman conclude the story with his commercial sales pitch.
Somebody should give that client a Bell’s- it’s just not everyday that a local marketing team have the balls to listen to their agency’s suggested treatment, approve it without messing it up too much and allow them to just get on with it.
Hopefully this is the start of an era of toned down. less hard selling, big production South African advertising. Digital media channels are allowing creative stories to be shared and explored as intimately as the viewer chooses to do. No longer do you need to fit everything you want to say into thirty seconds of somebody’s life. This new freedom is exciting – clients should take off all of their clothes and run and dive into it like drunk teenagers. The agencies are gagging to host the party, you just need to bring the snacks and the booze.
Here’s a look at what happened behind-the-scenes:
Director: Greg Gray, Velocity Films
Production House TV Producer: Helena Woodfine
Executive Creative Director, King James: Devin Kennedy
Creative Director, King James: Mike Wilson
Art Director, King James: Cameron Watson
Agency TV Producer: Caz Friedman
Client Service: Sheri Cook
Other recent examples of great snot en trane advertising:
Thai telecoms ad is spectacular – Cherryflava
P&G’s Sochi Olympic ad sums up what’s good about advertising right now – Cherryflava
BTW – that barber shop in Salt River that is featured in this ad is a perennial favourite of ad agencies. We were involved in the shooting of a TVC back in 2001 that featured the brothers and have see them in countless examples over years. Surely they have a full time agent by now.
The world’s most famous gym bunnies are Jamie Lee Curtis and Arnold Schwarzenegger. We’re not sure if they offer aerobics classes at Gold’s Gym, but they sure do have iron pumping there – so naturally Arnold was given the nod to get into disguise and create a teaser video for their 2014 Super Bowl advertising spot.
Cherryflava is an opinionated commentary on trends and innovation - as well as the people and thinking that are shaping the future of our world.Published from Cape Town, South Africa since 2004.