Natalie PortmanNatalie Portman may be the star in the latest TVC for Dior, but do you recognise the backing track for this film?

If you guessed that it’s Janice Joplin singing ‘Piece of my heart‘ in the background you can consider yourself either a child of the 60’s or a rock music intellectual.

Janice was known as “The Queen of Psychedelic Soul” and is also a member of the much famed ’27 Club’.

The rise of classic roll & roll in luxury brand advertising

Director Anton Corbijn, known for A Most Wanted Man, tells People magazine that his vision of Miss Dior was a feminist one.

“It’s interesting to see that these women [Natalie Portman and Janice Joplin] are kind of worshiped by men, projecting what men want to see, and yet they say they are feminists,” he said. “For me it’s still coming from a man’s perspective. The great thing about Janis Joplin, for instance, is that the female perspective prevails.”

“It took a long time to find the music and this choice seemed to fit perfectly from all angles, including the song’s meaning,” Corbijn says. “The more I look at the Miss Dior film, the more I know we got the best track possible.” And the final touch? The shot of Natalie Portman’s (well, her body double’s) “Jack Kerouac” tattoo, which he loved. “The spirit of the Beat Generation!” he says.

But it’s not just Dior who are finding style and class in the rock sounds of the 60’s. The recent Bleu de Chanel ad featuring Gaspard Ulliel is also accompanied by the distinctive melody of Jimi Hendrix’s ‘All Along the Watchtower‘.

As they say, classics never go out of fashion and in a world filled with disposable music and throwaway celebrities, what could be more enduring and stylish than the real gods of rock and roll.

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