Stories involving loyal dogs and their ageing masters are always dangerous ground if you have a fragile emotional trigger.

This ad done by DDB Argentina called “The Man & The Dog” is an awareness film for the Argentine Liver Transplant Foundation, an NGO trying to inspire people to become organ donors.

Of course the use of the music from the Pixar animated classic UP doesn’t exactly help matters when trying to resist the urge to burst into tears while watching this thing. Emotional hook ticked!

If you’re feeling inspired – here’s a link to the SA Organ Donor Foundation just in case.