In the global fight for domination in the sport apparel business, Adidas have gone all in with a new ad campaign called Civilization that is said to be their biggest yet.

The campaign, which features appearances by its global brand ambassadors soccer players Lionel Messi and David Beckham, basketball star Derrick Rose and pop icon Katy Perry, is also the first to promote its Sport Performance, Adidas Originals and Adidas Sport Style sub-brands at the same time.

For us, it’s in the same creative treatment genre as the Adidas Originals work – meaning that it’s lovely to look at. An impressive star line up as well as some kind French electro-underground beats completes the picture on a budget that would have Warren Buffet’s eyes watering.

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