Boxpark is a pop-up shopping mall in shipping containers that’s perfect for entrepreneurs to set up a temporary shop for whatever reason.
Having set up one or two pop-up stores ourselves in existing shopping malls, we are well-schooled in the trials and tribulations of dealing with retail landlords who see pop-up and more of a pain in the butt than an opportunity to grow the base of retail entrepreneurs for the future growth of the segment.
So Boxpark just sounds like a great initiative to do just that.
Here’s daily vlogger Mr. Ben Brown – who recently snapped up a Boxpark unit to host a collaborative merchandise store with a few of his other YouTube friends.
The jump between online retail and formal brick and mortar mall shopping is a big one. In between pop-up options have always been an attractive alternative. It’s a pity we just don’t see more of it.