Reebok have taken Prof Tim Noakes’ message to heart and launched a Reebok branded pack of bacon. The bacon itself is a pure as the driven snow having no sweeteners, monosodium glutamate, nitrates or nitrites.

Reebok are a major sponsor of the CrossFit Games, which advocates a LCHF / Paleo lifestyle – the branded bacon product fits into that kind of training regime. As we’ve stated before, Prof Noakes’ LCHF theories are gaining traction and becoming ever more mainstream. As the evidence mounts in favour of dietary plans that consist of less carbohydrate nutrition, it makes sense that brands would reflect that shift. The debate between the traditionalists and the converts rages on, but the proof is in the eating for the individual. If LCHF and CrossFit work for you, there are brands that will cater for your needs.

tim noakes

Previously: Is Prof Tim Noakes causing a food marketing revolution? – Cherryflava