When you think of the word ‘innovation‘ – what’s the first thing that pops into your mind?
For many, ‘innovation’ sounds impressive.
It’s what Elon Musk does.
It involves science, technology and maths and big R&D budgets and rooms with walls filled with Post-It notes and cool people that call each other ‘dude’.
Innovation is what other, smaller, more agile, more forward-looking companies do.
But big innovation, that makes for a good news story, isn’t actually the innovation that matters. What really matters are the small steps of gradual improvement that add up over time to meaningful operational growth.