Somebody should show this to the Minister of Health.
In a recent experiment conducted by Heineken – it was proven that people drink less if they are having a good time at a club. If the DJ isn’t up to scratch or the music just isn’t getting the crowd onto the dance floor – then people hit the bar…HARD!
So instead of banning alcohol advertising Minister, perhaps a better strategy would be to employ tax-payers money to radically improve the quality of DJs at all nightclubs. In fact, as a public service – all live acts at venues across South Africa should be given more money and encouraged to improve in a unified effort to reduce the amount of drinking people do.
Entertainment here is key. It’s no wonder people drink so much at the cricket.