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Business

Weirdly Levi’s have a new ad – promoting rioting

August 10, 2011 by cherryflava 1 Comment

Strangely enough – Levi’s Europe have just launched a campaign which features somewhat menacing imagery of young people gathering, marching and confronting riot police, along with shots of stuff on fire.

Coincidence? Obviously – you wouldn’t find advertisers clever enough to encourage the youth to burn stuff and generally cause social anarchy would you?

If you’d been paying attention – you’d have noticed that popular culture has been promoting anarchist behaviour for some time now.

Then again youth culture is all about rebellion.

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Cherryflava is an opinionated commentary on trends and innovation  - as well as the people and thinking that are shaping the future of our world.

Published from Cape Town, South Africa since 2004.

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Recent posts

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