Completely blurring the lines between fantasy and reality, Sony rigged a small coffee shop in New York City with remote controlled tables and chairs, a fake wall that strung up a guy and books that fly off the shelves all by themselves to promote its upcoming horror film, Carrie.

It’s radically entertaining to watch people completely lose their minds with fear, but we sure as hell would have wanted to be in this place sipping a latte when this thing happened.

  • Sashka Hanna-Rappl

    unbelievable how quickly this has spread viral…awesome idea though

  • Lindsey Gibaud

    Brilliant – damn glad I was not craving coffee on THAT day!

  • cherryflava

    It’s enough to put you off coffee forever.

  • Gareth

    Absolutely awesome! But how do the people in the coffee shop make the connection to the movie? Or was it done for video content and sharing purposes?