SECONDBASE 2- The digital media ‘how-to guide’ for the South African wine industry [Part 1]
Date: 8 September 2009
Blogging can be a very powerful marketing tool – when done right. Same goes for mobile tools, which are generally fairly inexpensive but can take a degree from MIT and a few episodes of Heroes to muster up enough geek in you to understand, let alone develop yourself.
We’ve therefore invited the legendary Fred Roed from World Wide Creative and Chris Rolfe from Mobilitrix to join us for an afternoon of ‘how-to’ in the winelands for this episode of our SecondBase workshops.
Fred runs an extremely successful online company and is an expert on designing, jump-starting and making profitable websites and blogs work. He knows the psychology behind what readers enjoy and how to produce websites that people are really going to want to become fans of.
Chris is an expert in mobile marketing and runs a company that sells innovative mobile marketing products. We’ve asked him to come along, show us what they do, how they work and how they can drive your sales. We’ve used them before ourselves – so we know they rock.
This workshop was designed specifically for the wine industry, so for the first time it was hosted at Mike Ratcliffe’s vilafonté wine cellar in Stellenbosch.
Jon Cherry from Cherryflava also explained as to how Steve Jobs would market his South African wine farm and share his ‘unusual’ insights with the team.
SecondBase sponsors and guest facilitators:
- Digicape
- Fred Roed, World Wide Creative
Photo Gallery:
Upcoming Events
