SECOND BASE

SECONDBASE is our experiential marketing workshop series that is designed to be, as the name suggests…less talk, more touchy feely.
We toss the microphone and rulebook out of the window for this one and rather haul out the Twister mat and Playdough as we get our hands filthy dirty with practical innovation. Talking and sharing about new trends and ideas is one thing, but actually dismantling them and seeing how they work and fit back together again is invaluable. Tightly themed, packed with lots of new tools and equipment to try out it’s like going to go play at Jay Kay’s [from Jamiroquai] house for an afternoon.
Workshops available include:
Monthly marketing trends presentations - keeping your team up-to-date with global advances in practical marketing and advertising creativity and strategy so that you can stay current and constantly innovate.
Digital marketing 101 – a crash course in digital marketing as it is right now and what we predict you should be looking at as part of your 2010 / 11 marketing strategy.
Mobile marketing 101 – a practical, hands-on workshop, which gives you the how-to guide of mobile marketing in South Africa. if you’re considering mobile as part of your future strategy, this workshop gives you the tools to understand how they work and how best to use them.
If you want to get up-to-speed on where marketing is going, get hands-on experience on the latest trends in mobile marketing or exercise your innovation muscle with out monthly trends presentations – we have a comprehensive SecondBase topics list that we can send to you to choose from.
All of our SecondBase workshops can be booked on demand via our Cape Town office. Please get in touch with us for all the various workshops available for your company right now.
Secondbase: Mobile media workshop
Past Events
SecondBase 2: The digital media ‘how-to guide’ for the South African wine industry [Part 1]
SecondBase 1: Less talk, more touchy feely


