Perhaps the nirvana of business that we are all searching for can’t be found in an ever growing bottom-line number. Maybe the present state of the global economy is a blessing in disguise. Maybe it’s forcing us to take a long hard look at our contribution to the world and ask ourselves if just making money is good enough.
If there is one business genre which completely epitomises the positive shift in this conscienceless in the US – it’s the Craft Beer industry.
For most of the 20th century, beer was dominated by large-scale breweries like Anheuser-Busch, Miller and Coors. By the early 80’s, through industry consolidation there were little more than 100 breweries left in the US. The result was an entirely American style of beer, one that had been diluted, homogenized and mass produced. In this environment, American beer lovers seeking quality and variety began brewing their own with a few intrepid pioneers eventually going commercial. With this, a new movement in American brewing began, one of smaller producers focusing on quality over quantity. This is a story of Craft Beer.