New from Jack Parow: Hard Partytjie Hou
Posted on 02. May, 2012 by Jonathan Cherry.
Ft Francois van Coke die nuwe een is a bietjie rof, maar as jy van Parow afkom nie. Gooi hom hard.
Maybe this is why that dude in Kwazulu Natal confused him with a ”satan slang”. Kiff.
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What’s in a name?
Posted on 02. May, 2012 by Jonathan Cherry.
How much brand value does a company / product name hold? Would Google be Google without the name Google?
Some people are lucky, they stumble over a rad name for their business and it just works. Ask Shane from Yuppiechef where the name came from and he’ll tell you straight that it was ‘divine inspiration’.
Shane says; ‘Sunday morning while on holiday I was trying to come up with a name, so was thinking through possibilities. Thought of the name, saw the colour and had an idea for the type of logo’. Bam – just like that!
But most cool names were thought about long and hard and were ‘discovered’ after months of research and brainstorming.
The value of a good name is that it’s an immediate introduction into the character of your business straight up – without spending a cent on media and other expensive stuff like that. It’s like a marketing Christmas present to yourself. Get it right and in one idea express what you’re all about and how you deliver it.
We like the strategy employed by Rui and Brad from &Union. Call it like it is. Versus Goliath is in a smaller bottle [like other - more established 'beer' we know], Berne is a darker, smokier option and Beast of the Deepwill do what it promises – kick your ass and send it forward to tomorrow.
So what makes up a good name? Here’s what we think:
Appropriate: If you’re a professional straight laced law firm – don’t go call yourselves ‘The Legal Eagles’. It’s silly and people that pay lots of money won’t take you seriously.
Descriptive: Does the name describe – without you having to explain – what it is you’re selling? For example, if you’re an all-female, South African drum ‘n bass band a good name for you may be Die Trompoppies?
Memorable: Is it something that’ll stick in somebody’s mind – or have then scratching their heads trying to remember?
Different: Even though it needs to be appropriate – it should also stand out.
Naming, sadly, is often left to a committee and the result is some lukewarm slop that nobody ends up liking and you have to spend millions to try inject some kind of personality into the thing. Forget that – go for something radically extraordinary and save your money.
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Looking back: The Cherryflava Show from 2007
Posted on 02. May, 2012 by Jonathan Cherry.
We’ve been doing a lot of evaluation of the work and stuff that we’ve done in the past – and recently stumbled over this. It’s the pilot episode of what we called The Cherryflava Show. It was completely unscripted and frankly a little raw, but it’s had nearly 4000 views and watching it again, well… it was pretty fun to shoot.
We never made another one, but 5 years on – who knows.
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Nando’s responds to Santam
Posted on 27. Apr, 2012 by Jonathan Cherry.
With big yellow hands.
If you missed everything- here’s the back and forth that brought us here.
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[For a (sort of) Friday] The art of film and TV title design
Posted on 26. Apr, 2012 by Jonathan Cherry.
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Gumroad:The next big thing in social media?
Posted on 25. Apr, 2012 by Jonathan Cherry.
What’s the next big thing in social media after the raging success of Pinterest? Could it be something called Gumroad that will re-invent e-commerce as we know it?
Gumroad allows to ‘sell anything you can share’. Now anyone with access to the Internet can sell stuff.
It seems easy enough.
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Cause parking a car is really scary
Posted on 24. Apr, 2012 by Jonathan Cherry.
Granted we passed our driver’s license exam many many years ago, but in those days a large part of the test revolved around whether you could park the car between the big orange cones.
If you touched one, it was an automatic failure. It was a great test – preparing you for the challenges of driving on the road.
Clearly since then, what with people who drive Lexus’ buying their driver’s licenses instead of bothering with the silly test and all – parking seems to have become something to fear. Haibo!
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Super slow-mo stupidity
Posted on 20. Apr, 2012 by Jonathan Cherry.
Shot with a Phantom Flex at 2500 frames per second, destruction always looks cool in super slow-mo.
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Coke: Hug the machine and get a treat
Posted on 19. Apr, 2012 by Jonathan Cherry.
We find this pretty damn sad. Just like a lab rat being trained to tap the trigger to get a treat.
It’s mind control…then again…
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Which Beer?
Posted on 18. Apr, 2012 by Jonathan Cherry.
Deciding on which beer to choose when standing in front of Lindi at the Brewer’s & Union counter can be tricky. See, all of their beers are brilliant so choosing just one is rather difficult.
We like Roulé Le Roux illustration detailing the problem and its potential solution.
Deep and Dangerous appears to be our vibe more recently.
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