Patagonia takes us into the heart of the secret history of snowboarding in this arresting piece of branded content for Patagonia Snow.
In Foothills: The Unlinked Heritage of Snowboarding – the people of Petran, Turkey, have been snowboarding for roughly 300 years. It’s not snowboarding as we know it, but you’ll recognize it. In this film by WRKSHRT, we follow Alex Yoder and Nick Russell into Turkey’s Kaçkar Mountains on a quest to unearth the unlinked heritage of snowboarding and have some fun in the process.
Beautifully shot with authentic storytelling, Patagonia’s branded content just seems to exude authenticity for some reason. Maybe it’s the complete lack of bright colours and anything looking like it was made in China – or maybe they rub the film around in some mud and bourbon before they upload the thing on Vimeo?
All the same, it’s worth a few moments to enjoy it.