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This print campaign for the Cape Times is not new, in fact you’ve probably seen this set of examples through and through. What’s great about it is that in a single image it tells a great little story that plays in your mind.

The additional copy line is almost irrelevant. How you remember and interpret the image and the news that surrounded it for you is what makes this campaign so good.

News is an incredibly personal thing. Unbiased reporting from a credible source whilst leaving the conclusions up to the reader, is the holy grail of journalism. We wrote that in words – this ad campaign shares that in pictures.

historical-selfies

 

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Cape Times. You can’t get any closer to the news. Read all about it.

Even though the two are years apart, it flows very nicely from the previous Cape Times print campaign called The Day Before.

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thedaybefore2

 

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Cape Times. The world can change in the day. Don’t miss your daily edition of in-depth news.