June 25, 2009

Cannes Cyber Grand Prix winner - the Fiat eco:Drive


Unfortunately the winner this time was not a South African agency, but the idea that did take home the trophy is a cracker.

Fiat eco:Drive is system that is very similar to Nike+. When you plugin in an USB stick in to your Fiat, all the data of your drive will be saved on it. Back at home, you can upload that data to a small piece of software that analyses and visualizes it. Then you’ll get tips how to drive more efficient and save fuel to be more eco friendlier.

A marketing idea that saves money, adds value, saves the planet, helps you drive better, wins an award and all neatly packaged in a simple USB drive. Excellent.

More

April 14, 2009

Blast from the past: The Puma I-Cycle films

About a year ago we checked out the Puma I-Cycle project, which is kinda like the old BMW films - but with bicycles.

Five short films sponsored by Puma all about recycling bicycles. Having now finished watching the second season of Californication, we've gone back to these again. There's something about recreational cycling [less lycra, smaller egos, no petrol] that's just crying for a revival here.

See: Puma I-Cycle films

April 07, 2009

Was this what Obama meant when he told GM to think out of the box?

PUMA

A Hummer and a Segway have mated and have apparently produced a P.U.M.A. - a self balancing two-wheeled vehicle capable of reaching speeds of 35 mph – well above the Segway's 12 mph top speed -- for 35 miles.

Granted, most Americans will most probably think that this is a joke and judging from the picture, climbing into the P.U.M.A will most certainly ensure that you never get laid ever again in your sorry existance on earth, but at least you'll still have a planet to live on thanks to the zero emission green vehicle.
That is if you survive a trip without getting a Peterbilt logo permanently tattooed onto your forehead.

The new vehicle will make its debut at this week's New York Auto Show.

More: Autoblog

June 09, 2008

Definition of irony: South Africa to launch an electric car

Tesla

Had to check whether this story was an old April Fool's joke, but surprisingly somebody in government is pretty serious about South Africa's entry into the global electric car market.

"The project ... involves a range of stakeholders, including South African universities and industry. The first prototype of this vehicle will be launched by the end of this year, or early next year.

"Given our economy's vulnerability to volatile oil prices, and growing concerns about the pollution resulting from fossil-fuel transport, the timing of this development could not have been better," Deputy Science and Technology Minister Derek Hanekom said.

The passenger vehicle, "designed by a former Jaguar designer," was a six-seater. It had a range of between 100 km and 400 km, depending on the speed at which it was driven, and the roof incorporated solar panels to help charge the battery when it was parked in the sun.

But for a full charge, the vehicle is apparently designed to be plugged into the mains at night!

This is surely an oversight by the people pitching this idea. We don't have enough electricity for the whole country to make a cup of tea at the same time, let alone power our transportation needs should the concept catch on.
Plus it's probably a whole herd cheaper to just import an existing electric car rather than spend the cash on the R&D to design a brand new one.

More: South Africa to launch battery car - People's Daily
South Africa's other electric car - Tesla website

February 11, 2008

Transporation from the future - Grow your own bike?

Bamboo_bike

When the British were done colonising Africa, they left more behind than just a few pale-skinned humans and their tea-drinking habits.

They also left behind their bicycles.

The thing is, those British bicycles were actually built and designed solely for pink-cheeked English lads and lasses to joy-ride over smoothly paved lanes through quaint British villages on Sunday afternoons. It was never intended for long-haul transportation over the pot-holed or dirt roads (or no roads) of darkest Africa.

When Craig Calfee visited Africa some 20-odd years ago, he noticed how inadequate the imported bicycles were for the rural, rugged terrain. Ever the observant chap, he also saw how abundant bamboo grew in the area. That, along with the fact that there were no local bicycle building industry, planted the seed for the current Bamboo Bike Project.

The ability to build bicycles locally, is a great achievement; the same shipping container holding the necessary parts for about 2 000 bamboo bicycles would only hold about 500 complete bicycles. As explained on their website, bamboo is grown locally in Africa, and therefore the manufacturing of bamboo bicycle frames does not require extensive infrastructure (or even electricity, as Calfee has demonstrated that a frame could be made using only a Swiss Army Knife). [Via]

Apart from being cheap and homegrown, bamboo has apparently also proven to be far more light-weight and shock-absorbent than many high performance frames. So is it just a matter of time before we see a bamboo bicycle winning the Tour de France?

February 07, 2008

Masdar: Future City

Foster_mada4

Plans have been announced to build a new sustainable, zero-waste, car-free and carbon neutral city called Masdar  near Abu Dhabi.

The city would be walled on all sides, and house 50,000 people and 1,500 businesses. The electricity for the entire city would be generated by solar energy harnessed by photovoltaic panels.

Three levels for movement for the city would include a light railway between Masdar to Abu Dhabi, a second level for pedestrians, and a third for “personalized rapid transport pods.” The public transportation has been so planned that none of the city’s inhabitants will be more than 200 meters from the nearest public transportation link. Systems would encourage reuse and minimal resources, with 99% of the waste generated in the city getting reused, or composted, and all waste water would be reused as well, with solar energy desalination systems.

One day - perhaps all new cities will be built like this - and ones that don't work as well will be slowly rebuilt in this way.

More: Plans for Foster’s Masdar Carbon Neutral City Debut - Inhabitat

February 01, 2008

Humancar powered entirely by passengers - the green taxi option for 2010?

Humancar

This strange, bathtub-with-wheels is in fact an innovative new vehicle that could represent the future of environmentally -friendly transportation.

The Humancar is best described as a giant bicycle, which looks like a car. So it has all the eco-friendly bonuses of a cycle, but all the protection and passenger seating of a standard motorcar.

It's planned for launch on Earth Day 2008 and will cost $15 000 [+- R105 000 - slightly more expensive than Lance Armstrong's personally autographed bike] and apparently trundles along at 50km/h.

Damn expensive and bloody slow, but it's a start. The way our national soccer team plays the game, it may be a good idea to get a whole load of these things to transport international attendees of the 2010 World Cup around. At least it'll take the focus off our woeful efforts on the field.

More: Humancar: Ready for Prime Time - Treehugger
Website: Humancar.com

Update: Kiteboating already claims its first transatlantic crossing

To update our previous post about the new SkySail idea [where a giant kite is attached to the front of a container ship to help it save fuel] - the product has already successfully helped a ship to cross the Atlantic.


[video link]

[via]

December 05, 2007

What's up with all the flippin' Hummers

Hummer2

Hummer1

A few year's ago the advertising giveaway product of choice was a Playstation 2. Then it evolved into the iPod and now....it's the Hummer H3.

Why? Are we at war? With the petrol price as it is - it's cheaper to fill your tank with bottles of Jack Daniels than stop at a designated pump. So what does the second placed winner of these competitions get.....Two Hummers?

BTW - this Nando's ripoff of, the now dated, MTN Yello Summer campaign is a scream.  It'll end in tears for sure.  MTN should be rubbing their hands with glee [cause Nando's are now indirectly doing a bit o' MTN brand building on their behalf], but egos will come into it and suited cleaners will be called in to 'eliminate' the problem.

With all these Hummers set to take the road thanks to these things, you'd swear we didn't have an environment on the brink of disaster to worry about. Maybe everyone who drives a Hummer, won it in some competition. Gives us an idea for the local church Tombola coming up soon.

More: Here's what the rest of the world thinks of you and your Hummer - FUH2

[Nando's sighting via Sarah Britten]

Festive idea: A way to have a VERY Merry and Green Christmas

Bottle_christmas_tree

All the beer drinking that you have done all year can finally be put to good use this Christmas season... and we don't just mean your acquired beer belly that will nicely fill out the red suit as you play Santa to the kids...or the wife.

Besides, no one will point any fingers at your festive boozing if they think that you are doing it to save the trees.

Here's a cracking festive idea: Round up all those empty beer bottles lying around the house and construct your own Christmas tree. Since there will be no pine needles or fake Christmas tree branches to sweep up, the cleanup afterwards will be minimal, because you can just recycle the whole lot. Great news, since having to clean when you are sporting a massive hangover is never any fun.

Now if that isn't enough to get you into the Christmas spirits, we don't know what will!

[Via]