Tag Archives: Youtube
Powerade tackles the World Cup with an innovative YouTube channel
Posted on 06. May, 2010 by Jonathan Cherry.
Score
As promised, the Coca Cola company are throwing everything they have at this World Cup and that includes their Powerade brand, which has been chosen by FIFA [assisted by a multi-million dollar invoice] to hydrate the players. To celebrate this scoop, Powerade is rolling out a campaign themed as ’Keep Playing’ that will run across 20 markets.
‘The Never Ending Game‘ a beautiful four minute film displaying footballing skills from around the world. The most exciting part of the experience is that the film can be paused and viewers can deviate by ‘deep diving’ into 16 ‘inner thoughts’ – stylistic pieces of film, often including animation, such as ‘Hot Headed’ and ‘Oh So Cool’, considering in more detail the benefits that Powerade has over water and other drinks. [more]
It’s a clever use of YouTube as more than just a viewing platform, but a digital experience that allows you to discover additional content at your leisure.
Online concert streaming is the new frontier for rock
Posted on 30. Oct, 2009 by Jonathan Cherry.
Who would have thought that with a name like Bono he would have gone this far
Why play to an audience of thousands when you could be performing for millions online. This is the idea that has dawned on the world of rock – and they’re going hell for leather to milk the trend.
U2 recently performed live to the world from the Rose Bowl on YouTube, now…
It's Foo...not Food
…the Foo Fighters will be performing live on Facebook tonight [actually tomorrow morning South African time].
Facebook has teamed with the Foo Fighters to stream a concert live tomorrow night from the band’s Studio 606 headquarters in Los Angeles. You can RSVP to the event here, and stream it live here. [More over at Techcrunch]
A comfy sofa, cold beer, no need to queue for a nasty boerie – bandwidth aside, what’s not to love about live concerts via the web. Bring it on we say. We’ve always felt that branded content was a winner as a marketing vehicle and the reach of the Internet will make this a juicy prospect for advertisers.
