Volkswagen has come up with a website revolving around their new and inspirational initiative called ‘The Fun Theory’. 

Basically, the whole concept focuses mainly on using innovative ideas in order to “change things for the better.” 

So far, they’ve posted three videos each expressing how simple it is to get people interested in doing mundane tasks, as long as you make them fun. 

This campaign is genius in so many ways.  Not only does it make Volkswagen [a car manufacturer of all things] look good environmentally, but it also does a brilliant job of demonstrating how simple it is to get people involved in these sorts of experiential activities.

Cant wait for their next instalment!

Website: The Fun Theory

YouTube Link: Bottle Bank Arcade
YouTube Link: Piano Stairs
YouTube Link: The World’s Deepest Bin

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