Cherryflava

Serious hostage situation happening in Cape Town

Posted on 02. Feb, 2010 by Jonathan Cherry.

As part of their Valentine’s Day campaign, Woolies are running a Twitter-based competition which was promoted with in-store banners with one glarring error…

The web address on the posters www.woolieslovebird.co.za was clearly incorrect and was not registered by Woolies. Spotting the error the guys over at Yuppiechef [an online kitchen tool retailer] registered the domain and held the Woolies love birds for ransom.

The terms of the ransom?… [www.woolieslovebird.co.za]

To get it [the domain] back, and have us point the address to their competition asap, we’re asking Woolies to match, rand for rand, all donations made towards our 2010 charity, Soil for Life, between now and Valentines Day (and to be nice, we’ll put a limit of R5000 on it). Sound good? Excellent. So we invite all our fans to go ahead and donate R25 or more to support a great cause and make Woolies pay or the lovebirds get it

Thankfully Woolies are indeed playing along and are matching the donations rand for rand for Soil for Life.

Go donate R25 now.

Twitter socks

Posted on 30. Oct, 2009 by Jonathan Cherry.

Looking like a tattoo, NOTCOT reports that an Isreali designer is now making Twitter Follow me socks / stockings.

For us it seems like a bold, blanket invitation. Next step – Facebook underpants for blokes with the words Poke me printed on them. Should sell like a treat.

More over at NOTCOT

4320SYD for V Australia

Posted on 10. Sep, 2009 by Jonathan Cherry.

Virgin Australia are harnessing the power of Twitter in their latest brand building campaign.

It’s called 4320SYD. The basic idea is that three participants are flown from Los Angeles to Sydney with the goal of exploring the city over a 72 hour period with a camera crew, while using Twitter to update their progress every minute – all 4,320 of them. If they succeed, they each win round-the-world plane tickets.

The participants’ tweets are fed through to the campaign website, which features a ‘tweet wall’ of text and images that acts as a visual depiction of their Australian odyssey.

The three winning friends – Jade, Rob and Bobby – were chosen after they submitted an entry through describing why they deserved a three-day Australian holiday. The second place trio won a six-day holiday in the land of the wallaby. [just kidding]

The @4320SYD account will follow the trio’s Sydney adventure, which begins today.

4320SYD follows 4320LA, a campaign run by V Australia that sent three young Australians to Los Angeles to tweet nonstop for three days. Think of 4320SYD as the reverse.

Sounds a bit like the Amazing Race with a Twitter plugin. Nice!

[thanks Andrew]