Tag Archives: The Black Heart Gang
BRAND HOOLIGANS is back – and this time it’s all experiential
Posted on 28. Jul, 2010 by Jonathan Cherry.
Experiential branding is the hot topic in global marketing circles and if the trend forecasters are to be believed, it’s the way of the future as people turn their backs on more traditional approaches.
But creating a remarkable experiential brand campaign is tricky. Done right it’s the most powerful catalyst for creating massive amounts of positive word of mouth for a brand. So this year, we’ve gathered together a line up of internationally acclaimed speakers and presenters that will, for 2-days, offer a complete crash-course in the elusive art of constructing a fantasy brand experience.
It feels a little sad for us to be calling this year’s event a marketing conference knowing what kind of images those two words generally represent in people’s minds. Truth be told we’re going to delving deep into the psyche of what drives our desire to form a community around brands we love. In true BRAND HOOLIGANS style we have a few paradigm shifting tricks up our sleeve to complete a fully-rounded, educational, 2-days of experiential marketing strategy that’ll arm you to create and execute this thinking for your own brands.
Our presenters this year include:
- Lauren Beukes
- Prof Tim Noakes
- The Black Heart Gang
- Justin Fiske
- Rod Suskin
- Braam Malherbe
- Jack Parow
- Liam Lynch
Your conference ticket will also give you exclusive membership to our new book club. For the next year we’ll keep the inspiration flowing with a series of books and videos, that continues the thinking of BRAND HOOLIGANS, sent to you free of charge.
For the details and ticket bookings – head over to our new BRAND HOOLIGANS site.
