Goats and chimps like steri stumpie too!

Just moments ago the Cherryflava team went on a bit of a field trip to check out the Steri Stumpie Tee-party that took place on Kloof St. today.

The whole idea of the event was to check out the new t-shirts that Steri Stumpie had developed with various local artists and Levis. Everyone that showed up was given the chance to win three of the new t-shirts if they took the best photo of the day. Models were sporting the shirts with either crazy animal masks or colourful costume headpieces, and the group traipsed up and down Kloof St. in search of the next designer shirt.

Models sporting flavoured t-shirts

The overall concept was good. With the aid of branded t-shirts, free drinks, and a guided tour Steri Stumpie was able to get their product out to the public in a creative, seemingly inexpensive, and simple way. By encouraging those in the tour to take photos, they basically got the public to do their PR/advertising for them.

Vanilla Custard, Strawberry, and Toffie

When we first arrived they got a bit of a vibe going with a live marching band, but unfortunately they ended all of the ‘excitement’ there. With big brands involved like Levis and Steri Stumpie, they really could have taken this campaign to the next level. It would have made much more of an impact for those who showed up, as well as for attracting the attentions of the average Joe just passing by.

Hopeful contestants

Maybe a little bit more oomph next time.

Not your typical tea party

This just in – Steri Stumpie will be hosting a ‘Tee Party’ of sorts along Cape Town’s Kloof Street this Friday (16th) at 11:30am.

After pairing up with Levis and a few artists, Steri Stumpie has produced a new line of crazy t-shirts that they want to show off.

The basics from their website:

•We find 9 models, scatter them throughout Kloof Street (pretending to be just hanging out)
•Each of them wears one of the new t-shirt designs
•We issue a map of their locations
•And at 11:30 we’ll be hosting a guided tour of all the designs (freaking out innocent bystanders no doubt)
•Best photo taken during the show wins 3 of the t-shirts (your choice of design)
•We’ll also be armed with lots of Steri Stumpie and other goodies
•It will be frickin amazing

So, if you’re unemployed, have the day off, or just plain want to go and check it out, give Jenn a shout to confirm jenn@steristumpie.com. They’ll send you back a link inclusive of all the nitty-gritty.

[Thanks Jenn]