Tag Archives: Soil for LIfe
Serious hostage situation happening in Cape Town
Posted on 02. Feb, 2010 by Jonathan Cherry.
The ransom note
As part of their Valentine’s Day campaign, Woolies are running a Twitter-based competition which was promoted with in-store banners with one glarring error…
Oops
The web address on the posters www.woolieslovebird.co.za was clearly incorrect and was not registered by Woolies. Spotting the error the guys over at Yuppiechef [an online kitchen tool retailer] registered the domain and held the Woolies love birds for ransom.
The terms of the ransom?… [www.woolieslovebird.co.za]
To get it [the domain] back, and have us point the address to their competition asap, we’re asking Woolies to match, rand for rand, all donations made towards our 2010 charity, Soil for Life, between now and Valentines Day (and to be nice, we’ll put a limit of R5000 on it). Sound good? Excellent. So we invite all our fans to go ahead and donate R25 or more to support a great cause and make Woolies pay or the lovebirds get it
Thankfully Woolies are indeed playing along and are matching the donations rand for rand for Soil for Life.
