Cherryflava

Most viral brands of 2010 [so far]

Posted on 16. Sep, 2010 by Jonathan Cherry.

If you were wondering who or what made waves on the WWW this year, here is your comprehensive list. Interesting to see World Cup related content ranking right up there on a number of fronts – from Shakira’s Waka Waka to the Nike Write the Future campaign South Africa, and the small tournament we hosted in June / July, was on the viral map this year.

via Rubber Republic

Waka Waka: The official World Cup 2010 song

Posted on 29. Apr, 2010 by Jonathan Cherry.

Sung by Shakira [who's Colombian - just saying] and supported by our own Freshlyground….this….is American I…is the official World Cup 2010 song.

Sounds like it belongs in a Disney movie. It’s like the theme tune for Madagascar 4. Almost a mocking, stereotypical, sweet African song. It’s safe [something you'll let the kids nod off to just before you tuck them into bed], predictable and rather boring.

What they should have done was gotten Fokofpolisiekar, Die Antwoord, Jub Jub and Snotkop to join forces to record a fresh version of Welcome to the Jungle as the official tune. Mix in images of cannibalism, Toi Toi’ing, street football and Meerkats all set in the District 9 studio and you got a number one hit. Aaai?

Step aside Simon Cowell.