Tag Archives: projection mapping
Case study: The re-engineering of a conference
Posted on 09. Nov, 2011 by Jonathan Cherry.
Conferences should be fun
On of our best clients is Dimension Data. They really get it – and are dedicated to pushing the innovation envelope when it comes to their conferences. They understand that hosting a conference is a huge opportunity to demonstrate forward thinking to the people that matter – the people attending the event.
Most brands [even the seemingly progressive ones] when hosting events, surprisingly just can’t tear themselves away from the standard conference format. It’s the same ol’ format with the same ol’ tired outcome at the end. It feels like event organisers are too scared to do something different for a change.
Last year, we produced a conference quite out of the ordinary with a 2-week long game called State of Grace. This year we stayed physically in Sandton, but instead produced interactive and immersive elements for the event that enhanced the overall message and experience of innovation.
Finishing touches to the RFID stations
RFID tag technology has remarkable applications for events, allowing you to blur the barrier between physical interactions, digital tracking and social media integration. We designed, prototyped and build a series of RFID stations, which we placed throughout the conference venue - tracking each participant’s progress between sub-venues through the day. All were build from scratch in our lab using Netbooks and Arduino circuit boards and software applications that we wrote. Tags were personalised and loaded with individual information that even indicated the preferred beverage of the conference goers to the barman at the end of it all. Unexpected touches that make a huge difference and all possible with the technology.
Our RFID-trigger photo booth
Part of the series of stations was an over-sized RFID triggered photo booth [that we also designed and built from scratch] that tagged photos with the names of the people triggering the shot based on the RFID cards swipped. These images were then displayed in real time via large projections to the dance venue at the end of the event. At one stage we had eight people crammed into the booth firing multiple images of themselves and then running through to the dance floor to revue they efforts.
RFID picture taking and tagging
Some couldn't stay away
In the repackaging of the conference content we also created a 2m high hologram [for real] and a 5-minute long 3D-projection mapping that was displayed on a partially wrapped 14m x 5m specially design stage. We used the backdrop of the mapping throughout the conference as a dynamic theme to pull all of the content together.
[Once the video of that mapping is complete we'll share more about that then.]
Projection mapping set up
Space ship masking
Mapped conference backdrop
In conclusion: Our philosophy is that an event or a conference that people have elected to attend is an unbelievable opportunity to WOW! people with your brand. We hear a lot about ‘death by PowerPoint’ these days, but in truth it’s not PowerPoint that’s putting people to sleep, it’s the company’s unimaginative intention behind that presentation that’s the crying shame. If you’ve managed to attract an audience to your gig – do them, and your brand a favour and make sure the overall experience is remarkable and unforgettable.
To infinity and beyond...
Invest the budget and leverage off the massive amount of word-of-mouth you could potentially generate. In an overcrowded global media environment it’s the hardest working investment you can make. If you’re not sure how – call us.
Nike’s wonderous water projections
Posted on 31. Oct, 2011 by Jonathan Cherry.
The actual projection stuff only starts at 0:50 in this video – but what Nike have done with water and light is astounding. Love it madly!
[Thanks Dillon]
Coldplay concert graphics
Posted on 30. Jun, 2011 by Jonathan Cherry.
Probably to distract the crowds away from paying too much attention to the drivel they dare call music – Coldplay have hired Universal Everything to create a psychedelic background display of silhouettes and an overwhelming pyramid projection [how original] [via]
Projection mapping in South Africa?
Posted on 20. Jun, 2011 by Jonathan Cherry.
Another week and yet another stunning example of 3D projection mapping that is changing the face of eventing. This time it’s for Amon Tobin’s all new, highly ambitious, breathtaking ‘ISAM’ live show.
We have embarked on our very own projection mapping production right here in our brand new Cherryflava showroom. If you’d like to experience some projection mapping first hand – shoot us a mail and pop around to our Woodstock showroom.
If you’re in retail or have an event coming up it would be a shame for you not to commission some 3D awesomeness for it.
Bombay Sapphire projection mapping
Posted on 10. Jun, 2011 by Jonathan Cherry.
If the Battersea Power Station were located in Cape Town it would have been turned into a MyCiti bus terminal / inner city public transport commercial hub by now [if we were the city planners].
Instead it was hijacked by projection mappers and turned into a massive ad for Bombay Sapphire on the banks of the Thames River in London.
Just can’t get enough of this building projection stuff.
[thanks Rob]
Secret footage of the English rugby team preparing for the World Cup
Posted on 15. Apr, 2011 by Jonathan Cherry.
This footage probably won’t be up on the Internet for too long considering the top secret training methods being employed here, but evidence suggests that 3D projection mapping is now being used for more than just light shows.
[thanks Russell]
Hyundai 3D projection mapping
Posted on 13. Apr, 2011 by Jonathan Cherry.
You know the drill by now when it comes to 3D projection mapping – here’s what Hyundai did recently.
Nice clean lines on this one. It could be that it’s just filmed better than the other ones we’ve posted, but this one really pops out of the screen.
Adidas France projection mapping
Posted on 18. Mar, 2011 by Jonathan Cherry.
Adidas France have tackled the subject of projection mapping in their unique way.
Now here’s an event we would have sold a kidney to be at. Absolutely incredible!
HOT WHEELS projection mapping insanity
Posted on 17. Mar, 2011 by Jonathan Cherry.
If you’re going to make an event one to remember these days – a good tool to use to make that a reality is projection mapping.
We’ve experimented extensively with projection mapping at the Cherryflava HQ and can honestly say, that the videos of it do not do the real live experience any justice. The visual illusion of it is staggering.
We can only imagine how cool this show for Hot Wheels in Sydney must have been live.
Invite everyone into your Living Room
Posted on 18. Feb, 2011 by Jonathan Cherry.
We’ve been perfecting our own projection mapping techniques in our lab over the last while, so it’s always good to see what others are doing in the medium as part of our ongoing research.
Mr Beam created this arresting example of small scale 3D mapping that is simply sensational as an illusion.
via Lauren
