Tag Archives: pitvertising
Pitvertising: The drugs are getting stronger in some ad agencies
Posted on 26. Oct, 2009 by Jonathan Cherry.
Do you stink or is it just SABC 3 that's playing in your armpit?
If there weren’t enough TV screens everywhere already – some bright spark has come up with the idea of installing small screens in the armpit-area of jackets for advertising purposes. So what at first may look like an unfortunate overheating issue, turns out to be frikkin’ spam.
Yes – let’s look at this one just a bit more closely…
Ananova reports that it was developed by deodorant manufacturer Right Guard as the ideal way to market its products. A hired team of ‘Pitvertisers’ was sent out into the streets of London to test the new medium. Passers-by were reportedly amazed by the new marketing tactic
Our instruction – seek and destroy!
[thanks Smokey]
