Tag Archives: Loeries 2010
The Loerie Awards 2010: All the finalists announced
Posted on 26. Aug, 2010 by Jonathan Cherry.
Excellent
A Loerie is a small forest bird indigenous to the Knysna / Wildernesss region of South Africa. But in terms of the world of advertising – it’s a small metal bird-like trophy that is still responsible for millions of Rands changing hands if an advertising agency is able to collect a couple and display them proudly and loudly, usually in a public place like an agency foyer – for all to touch and swoon over.
This year’s finalist in a collection of categories have been announced – you can study them here if you so wish.
Two of our personal favourite viral campaigns have been nominated. The Virgin Active ‘Let the Studio touch you’ ad that was produced and out on the Interwebs just a couple of hours after the ENews / AWB circus broke and the Yuppiechef ‘Lovebirds’ campaign that, let’s not forget, was a genius idea from the Yuppiechef team themselves. So it’s a little confusing as to why so many agencies seem to be claiming credit for the work on that one. What are we missing here?
Love Birds ransom - done by Yuppiechef
Guess all will be revealed on 1-3 October.
