Tag Archives: iPad
Posted on 30. Mar, 2011 by Jonathan Cherry.
The number of truly useful augmented reality applications have been few and far between up until now. Most of the time a surprising 3D rendering on top of an everyday object viewed via a computer device has captured the imagination of viewers for 20 seconds…and then they’re distracted once again by more important things in life – like breathing.
Total Immersion, the global leader in augmented reality, revealed the first augmented reality application developed for the iPad 2. This playful application titled, “AR Magic Mirror” gives users a selection of wacky virtual hairstyles, glasses and accessories to try on, or to try on their friends. The app uses facial recognition to identify the user and apply virtual 3D enhancements to their video image in real time through augmented reality functionality. “AR Magic Mirror” is planned to be a free application available on iTunes.
It’s still not really useful, but we’re getting there.
Posted on 15. Sep, 2010 by Jonathan Cherry.
It’s amazing what you can do with too much time on your hands and cash to burn on tech. iPads + painting with light + stop motion video = 3D holographic images that’ll have our head of production salavating like a Bulldog sitting in front of a bowl of cooked pork.
For this particular film they invented /used a technique using long camera exposures to record the iPad moving through space in order to make a stop motion film of 3-d light forms. Jack Schulze explains more about how the light painting works here. [more]
Posted on 09. Jul, 2010 by Jonathan Cherry.
Remember those old ‘choose your own adventure’ books you used to get a couple of decades ago? You know, the ones where if you wanted to follow the right passage you’d turn to page 103, or take the door on your immediate left you’d turn to page 378?
Well they’re back – but this time available on the iPad and far more interactive and fun to mess around with.
Tool of North America and Domani Studios teamed up to bring 4 interactive stories to the iPad. By touching, shaking and turning your iPad, you can navigate, unlock and reveal unexpected variations in each of these stories. Shot by 5 different directors, these interactive, live-action, short stories evolve storytelling in ways that haven’t been done before on the iPad.
If you have an iPad – check them out free here.
What does this mean for things like branded content and advertising campaigns in the future? Everything!
Posted on 15. Apr, 2010 by Jonathan Cherry.
All the original drawing and stuff, just a bit more interactive now.
Tilt your iPad to make Alice grow big as a house, or shrink to just six inches tall. This is Alice in Wonderland digitally remastered for the iPad. Play with the White Rabbit’s pocket watch – it realistically swings and bounces. Help Alice swim through a Pool of Tears. Or hand out sweets that bounce and collide with the magical talking Dodo. This wonderful lite edition is the first instalment of Alice’s journey and includes an amazing selection of animated scenes. Watch as full screen physics modelling bring the classic illustrations to life.
Some may argue that this will kill imagination, but that’s probably also what was said when TV was invented. And surely it’s giving kids an opportunity to enjoy the story all over again.
Posted on 12. Apr, 2010 by Jonathan Cherry.
The iPad had only just launched, but it seems already if you’re not doing something wild ‘app-wise’ on the platform, you’re a little 2009.
AKQA just released the new Gap iPad app, 1969 Stream, featuring exclusive content from Gap designers, fashion mavens and entertainment talents, including a music video from Truth & Salvage Co for “Them Jeans,” and video starring Project Runway designer Jay Sario, who fits customers in Gap denim at the brand’s 1969 Jeans Shop in West Hollywood.
The content is completely integrated with mobile shopping, with all items tagged for instant purchase or sharing with friends. Users can also find the nearest Gap store with the app’s geo-locater.
The number of branded apps on iTunes is increasing daily. For now it’s a mad rush to join the me-too crowd. But we suggest, If you don’t have anything remarkably useful or entertaining to share – don’t do it.
Posted on 17. Feb, 2010 by Jonathan Cherry.
Wired magazine and Adobe have collaborated to produce an iPad app that seems to at least make the iPad look pretty useful.
They’ve replicated the high-gloss feel of print and added in a few interactive elements that you always wished were part of the print genre.