Cherryflava

IKEA’s hyper-reality 3D chalk art in Sydney

Posted on 30. Sep, 2010 by Jonathan Cherry.

It’s easy to amuse the Aussies. You either stuff up the announcement of a modelling contest or draw chalk art in a harbour.

2011 marks the 60th anniversary of the iconic IKEA catalogue and as it started to land on people’s doormats and in their letterboxes, IKEA decided to have some 3D fun with a chalk art kitchen scene at Circular Quay, Sydney. One sunny day in August people played in the 3D scene, creating an illusion of kids sitting in an enormous kitchen sink and mum balancing on the dish rack.

Life is calm and submissive in Sydney.

Previously: IKEA fill a store with 100 cats to see what will happen – Cherryflava

IKEA fill a store with 100 cats to see what will happen

Posted on 13. Sep, 2010 by Jonathan Cherry.

Making a viral video that spreads like wild-fire on the Internet is pretty easy. You either film somebody doing something incredibly stupid that will most likely result in them spending quality time in an emergency unit, or film cats being…well, cats.

IKEA decided on the cat route – and now have an Internet video nearly 1.5 million people love. Easy as that. Everybody’s happy and the agency wins something shiny for their efforts.

[thanks Max]