Tag Archives: happy
More happiness from an ice cream vending machine
Posted on 25. Jun, 2010 by Jonathan Cherry.
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If you smile at it – this machine will give you a free ice cream as a reward. It’s a bit like a rat that taps a switch in it’s cold, stainless steal cage and gets a treat as a reward.
What do they call that? Behavioural conditioning?
Well, anyhow we’re not psychologists. All the same, smile at the camera – get a free ice cream. This version of happiness doesn’t feel as happy as the McDonald’s version or the VW examples, but you get the general idea.
It’s ok. We would have done it differently.
See: Cannes Sapient Nitro on Facebook
