Tag Archives: Foschini Group
Rethinking the gift card
Posted on 26. Nov, 2010 by Jonathan Cherry.
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Indulgence - go on, spoil yourself
On proud presentation of a shopping voucher or gift card. as the industry would rather have you call it – we have often experienced a swift kick to the groin in thanks, presumably because it’s the thought that counts and shopping vouchers don’t necessarily represent deep thought.
But that pain may be a thing of the past if the Foschini Group have anything to do with it. They’ve redesigned their gift cards to be something a bit more than a piece of plastic with an invite to consume stuff. You can get them in Rand values from R5 to R10 000 [this one you don't want to have on you when walking in Canal Walk].
